Some Think Google's New Ad-Blocker Plan Is Kind Of Suspicious

Some Think Google's New Ad-Blocker Plan Is Kind Of Suspicious

Pigs also fly, and pizza is now a health food.

Google's aim is partly to convince people to turn off their own ad-blocking software, which costs publishers revenue by preventing ads from displaying. Here's what you need to know about the browser's new groove.

"Disruptive and annoying ads were the reason ad blockers were launched in the first place, and we must concede as an industry that this provided a necessary catalyst for us to reevaluate our methods and focus on the user experience." said Hammond.

Chrome for desktops and laptops will, from today, start blocking pop-up adverts, sizeable sticky adverts, autoplay video ads with sound, and "prestitial" adverts which make users wait till the end of a countdown before they can access a website's content.

Other types of ads that may be blocked are pop-ups that won't go away or can't be closed, and ads on sites that have an ad density over 30 percent, The Guardian reported.

The move leaves the tech giant, which makes most of its revenue from advertising, in control of the kind of ads users can see. "Google's move sets a minimum standard, but I would call on all organisations to embrace the principles behind GDPR and always think of the customer first".




On the desktop, Chrome updates itself automatically, so you shouldn't need to do anything except restart your browser.

Similarly, Chrome will also be banishing similar ads on mobiles.

It blocks it, natch. "When at least one network request has been blocked, Chrome will show the user a message indicating that ad blocking has occurred as well as an option to disable this setting...."

When it comes to Chrome for mobile devices, Google has been much more stringent. In a blog post on Wednesday, Google gave a clearer picture of what to expect and how the Better Ads Standards determine when an ad becomes disruptive.

Nope. Ads pay the bills for all the content we enjoy online. About a quarter of Americans already have some sort of ad blocker on their web browsers. The ad-blocking Chrome browser is a filter that will monitor and remove the most annoying ads from a website to improve the online viewing experience.

Last month, the firm introduced a new feature that lets users permanently mute any tab that blares noisy, full-page advertisements.

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