Amazon prime card user members get 5% discount

Amazon prime card user members get 5% discount

When Amazon purchased Whole Foods for $14 billion past year, it promised that the Prime shipping and entertainment membership program would become the loyalty program of Whole Foods, too.

The Amazon-ification of Whole Foods continues. The announcement offers an opportunity to remind everyone about Prime, the fact Amazon offers a Visa card, Whole Foods, and the very generous "5 percent back" offer. The non-Prime version of the card offers 3% back. Whole Foods also occasionally sells some items to Prime members with a steeper discount. In August, Amazon cut prices of some Whole Foods bestsellers by as much as 43 percent.

Amazon has added yet another perk to its $99-per-year Prime membership scheme.

But this time a 5% back deal has extended to purchases beyond

Reports have surfaced that Amazon is consolidating its AmazonFresh and Amazon Prime Now divisions, streamlining its fresh food delivery operations in an effort to perhaps better accommodate Whole Foods Market and improve delivery experience through the recently-acquired brick-and-mortar retailer.

Other card benefits include no annual fee, no foreign transaction fees when traveling or when cross-border shopping, travel protection, 24/7 concierge service and zero fraud liability, and no cap on rewards earned, and no expiration date on those rewards.

Amazon acquired the high-end grocery chain in August and has found numerous ways to bring Amazon convenience to Whole Food shoppers, including installing lockers in stores.

The implementation of a new inventory management system has led to bare shelves, and Whole Foods employees have detailed how Amazon is crushing team morale with its procedures.

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