Nissan targets sixfold growth in sales of electrics

Nissan targets sixfold growth in sales of electrics

Six months after unveiling its revamped battery-powered Leaf, Nissan Motor Co is pressing ahead with plans for an array of electric vehicles (EVs) in a bid to boost sales of the cars sixfold in five years. Although a bit hit, the Leaf can not achieve that goal on its own, so Nissan presented on Friday plans to make the company the single largest player in the emerging market segment.

Nissan, which also owns Datsun and Infiniti, plans to develop eight new electric vehicle models by 2022. For instance, the company's Chinese products will be led by a new C-segment electric vehicle this year and will be followed up by an affordable EV through a joint venture with the Nissan-Renault Alliance and Dongfeng Motor. Its luxury Infiniti brand would begin carrying new electric models from 2021, it added. That will use an even smaller, A-segment SUV platform. And further two EV derivatives are also being prepared for the Venucia brand.

Nissan will target 1m electrified vehicle sales each year by 2022, the Japanese automaker has announced today, though not all of those cars will do away with internal combustion altogether.

While it may appear to be an aggressive plan for an automaker that makes about 5 million vehicles per year, Nissan doesn't mean "all-electric vehicles" by employing the term "electrified".

Philippe Klein, Nissan's chief planning officer, said, "Our product and technology strategy is dedicated to positioning Nissan to lead the automotive, technology and business evolution".

Nissan will also continue to expand its e-POWER technology, already offered on the Nissan Note and Nissan Serena in Japan.

However, Nissan sold 163,000 electric cars, during the previous year, which include pure electric cars and those equipped with the e-POWER system, an electric propulsion with a gas engine to allow the recharge of the battery of the vehicle.

These ambitious plans are part of Nissan's medium-term plan, which should enable it to reach an annual turnover of 16,500 billion yen in 2022-2023, which would mean an addition of 30% compared to 2016/17. In the U.S., the expectation is about 20-30% by 2025, while in China it's 35-40%. This figure will rise to 50 per cent by 2025. The company expects to sell 1 million ProPilot-equipped vehicles a year by 2022. By the early 2020s, Nissan aims to provide commercial services directly to customers. Nissan is also working to upgrade the ProPILOT system with the ability to automate multilane driving on highways.

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