Cambridge Analytica raided by United Kingdom data watchdog

Cambridge Analytica raided by United Kingdom data watchdog

A Houston, Texas, businessman filed a class action lawsuit in federal court Friday against Facebook for sharing personal data of almost 50 million Facebook users with Cambridge Analytica, a company accused of using the information to post targeted political ads for President Donald Trump.

Facebook expressed outrage over the misuse of its data as Cambridge Analytica, the British firm at the center of a major scandal rocking the social media giant, suspended its chief executive.

The Guardian goes on to say that AIQ is facing increasing scrutiny from investigators on both sides of the Atlantic over its role in harvesting Facebook data. "We will now need to assess and consider the evidence before deciding the next steps and coming to any conclusions".

Prasad also triggered a political war of words when he accused the main Opposition Congress party of having links with Cambridge Analytica, the Facebook associate under the scanner.




"I am sorry that in 2014, SCL Elections (an affiliate of Cambridge Analytica) licensed Facebook data and derivatives from a research company (GSR) that had not received consent from most respondents".

Elizabeth Denham, head of the ICO, sought the warrant after a whistleblower said Cambridge Analytica had gathered private information of 50 million Facebook users to support Donald Trump's 2016 US presidential campaign. USA lawmakers on Friday had asked Facebook Chief Executive Mark Zuckerberg to come to Congress to explain the cause of the breach. The firm reportedly worked for multiple political campaigns and gathered data from social media accounts to develop a mechanism that would predict and influence the behavior of voters. "It had nothing to do with us", Banks was quoted as saying. According to the contracts concluded, Cambridge Analytica rendered services on choosing a target audience on the basis of data on people's behavior. Undercover recordings were recently released of CEO Alexander Nix stating that his company's online campaign used methods that had a pivotal role in the U.S. election. A whistleblower detailed how users' data was illegally acquired and used to build profiles of American voters ahead of the 2016 United States presidential election.

Cambridge Analytica denies any wrongdoing and said Friday it was undertaking an independent third-party audit to verify that it no longer holds any of the mined data.

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