Instagram commences trials on its newly developed in-app payment tool

Instagram commences trials on its newly developed in-app payment tool

The social network is rolling out an in-app payments feature for some users, which will allow users to add their credit card information and pay for services without leaving Instagram. After setting up a card, users can use the payments feature to book an appointment at spas and restaurants from dinner reservation app Resy's Instagram page.

Earlier in March, Instagram has announced, "we'll roll out the ability to book a service with a business directly from their profile later this year", but there wasn't any words regarding this new in-app payment feature.

WhatsApp recently got the payments feature, however, it is very different from that of Instagram Payments feature.

Being owned by Facebook, at this point you'd come to believe that WhatsApp along with Instagram would tie in nicely with each other when it comes to sharing content.

We've confirmed that the payment settings are now visible; some, but not all, users in the USA have it while at least some in the United Kingdom don't. If Instagram does find the feature useful and makes it available to all its userbase, it can go a long way to help businesses that run on Instagram.

We have witnessed many new features in WhatsApp after its acquisition by the Facebook and all these features are being loved by the users, we have seen the better privacy control features, new status/stories, way better interface and now the UPI based payments feature. A specification Payments option has reportedly been added to the Instagram Options list for select users only. The native in-app payment feature combined with in-app purchases can, therefore, be more easily accessible and attractable for all the users. At present, the "Resy" feature is only available for selected users in the U.S. and UK. So, players like BookMyShow and PayTM that sell movie tickets will be able to sell tickets on Instagram as well.

In 2016, Instagram began testing "Shoppable Tags" that allow its users to shop products tagged by businesses in a post with the "Tap to view products" button.

Until now, Instagram shoppable tags could only redirect users to an external website to complete a purchase.

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