Gap pulls shirt with incorrect map of China from stores, issues apology

Gap pulls shirt with incorrect map of China from stores, issues apology

The apology was triggered by complaints from consumers reacting to pictures of a Gap-branded T-shirt posted on Chinese social media network Weibo.

"Upon the realization that one of our T-shirts sold in some overseas markets mistakenly failed to reflect the correct map of China, we urgently launched an internal investigation across the group and have made a decision to immediately pull back this T-shirt from all the concerned global markets", the company said in a statement, adding that a majority of the pulled shirts have already been destroyed as well.

The Global Times quoted Gap as saying that the T-shirt had not been released in China.

Several other large Western brands apologized for errors related to territorial issues in China.

In a post on China's Weibo microblogging platform, the company said it discovered that some T-shirts it sold overseas "had an erroneous design of China's map".

The US retailer store has said its apology that it would implement "rigorous reviews" to prevent such things from happening again.




Gap did not say if the product would be pulled from other markets where it is being sold.

The US company issued its apology on Weibo late Monday, saying it "respects the integrity of China's sovereignty and territory".

Delta Air Lines based in the US and Zara the European based clothing retailer were on the hot seat as well over issues of a similar nature on their e-commerce sites in China. In January, websites as well as apps for Marriott were blocked for more than week after the hospitality company listed Hong Kong, Macau, Taiwan and Tibet as individual countries in both emails as well as apps.

Global fashion brand Zara was also ordered by the internet regulator in Shanghai to update its website after listing Taiwan as a country, medical equipment maker Medtronic was also ordered to publicly apologise on its website for making the same mistake.

"This is Orwellian nonsense and part of a growing trend by the Chinese Communist Party to impose its political views on American citizens and private companies", the White House said in a statement.

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