This Is the Reason People Are Setting Their Nike Sneakers on Fire

This Is the Reason People Are Setting Their Nike Sneakers on Fire

"Believe in something", the advertisement reads in white letters in front of a black-and-white portrait of Kaepernick.

Four days before a new NFL season gets underway, Nike is throwing its weight behind one of the most polarizing figures in football, and America: former San Francisco 49ers quarterback Colin Kaepernick.

Kaepernick, who began kneeling in protest of racial injustice during the US national anthem in August of 2016, is entering a second National Football League season without being on a team roster. Here's a tweet from Kaepernick showing the first ad.

Despite this, since announcing Kaepernick as the face of their new campaign, the athletics company has received more than $43 million worth of media exposure, according to Bloomberg.

Kaepernick's protests of racial injustice launched a movement across the NFL.

Some have even taken their anger and frustration out on Nike by burning or destroying their Nike-branded goods, in a sign of protest against a brand that both works with Kaepernick and with all 32 National Football League teams.

Confirming the move Nike spokeswoman Sandra Carreon-John said: "Colin has been a Nike athlete since 2011".

Critics have burned Nike trainers and clothing in protest at Colin Kaepernick's appointment as the face of the brand's new advertising campaign.

A Nike spokeswoman stated in an email that the ad is part of a broader campaign by Wieden & Kennedy that commemorates the 30th anniversary of the "Just Do It" tagline and includes other athletes. Even it if it means sacrificing everything.

Kaepernick is now locked in a battle with the NFL, alleging that the league and its teams colluded to keep him out of the league.

As for Kaepernik, he scoffed at the anthem protests that the player and a teammate started during a preseason game in 2016. The tweet garnered about 10,000 retweets and 30,000 likes, plus thousands of critical comments. The rule was subsequently suspended after it drew the ire of players, who continue to negotiate with the owners of a league suffering falling viewership and that plays under increased scrutiny of head injuries.

Kaepernick's profile has not faded in his time out of the league, and sales of his merchandise remained strong in 2017 even though he was not playing.

Fans have already taken to Twitter to slam the ad campaign, often using the argument that sport stars and apparel companies shouldn't be getting into political issues.

Everyone seems to have had a reaction to Nike's big news.

Fox Business host Charles Payne argued that Nike should avoid the topic of systemic racism and instead investigate all shootings of black Americans by black Americans.

Related Articles