Amazon drops $25 free shipping minimum for holidays

Amazon drops $25 free shipping minimum for holidays

Amazon's offer, which started Monday, applies to hundreds of millions of items and on orders that arrive in time for Christmas.

The company said during its most recent annual report that it expected shipping costs "to continue to increase to the extent our customers accept and use our shipping offers at an increasing rate, we reduce shipping rates, we use more expensive shipping methods, and we offer additional services". One analyst, Colin Sebastian of Baird Equity Research, said the offer could shave 5 percent to 6 percent off Amazon's operating profit this quarter.

Amazon has reportedly narrowed down its new headquarters search to three cities: Northern Virginia's Crystal City, Dallas and New York City. Amazon.co.uk will lead the way as usual, and is promising big things already.

Those who pay for a Prime membership (here's how to get a free Amazon Prime account) will be able to access these deals 30 minutes early.




The announcement comes in the wake of free shipping promotions at Walmart and Target. "That's what today's price action tells you".

And Prime members will be able to take advantage of Prime Wardrobe which is essentially a try before you buy service from the retail giant. Perks include same-day shipping and video streaming.

Target last month said it would offer free two-day shipping on hundreds of thousands of items, with no minimum order size, from November 1 to December 22 - a move created to keep customers looking to shop online from defecting to rivals like Amazon or Walmart, which both charge for expedited shipping. Target, however, promises to deliver the items more quickly.

There's also Amazon's "Home of Black Friday" pop-up experience that is returning to London, with more great deals, prize giveaways, workshops, and VIP experiences. According to the Seattle company's latest annual filing, shipping costs almost doubled from 2015 to 2017, reaching $21.7 billion.

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